Automated A/B testing is a process where different ad variations are tested against each other to identify the best-performing combinations. Our platform’s AI handles everything from generating variations to analyzing performance, automatically selecting and promoting the highest-performing ads across your campaigns.
No, the platform takes care of everything for you. Once you enable automated A/B testing, the system continuously generates, tests, and optimizes ad variations without requiring manual setup or ongoing monitoring.
The automated A/B testing tool works across major platforms like Google, Facebook, and Instagram. The AI tailors each test to the specific audience behaviors and requirements of these platforms, ensuring optimal performance across your entire ad strategy.
The AI evaluates each variation based on performance metrics like click-through rates, conversions, and engagement. The tool identifies winning combinations in real-time, reallocating budget and traffic to the best performers while phasing out less effective options.