The Audience Builder allows you to create precise re-targeting and lookalike audiences based on user behavior, demographics, and engagement patterns. By leveraging your existing customer data, it helps you reach the right audience segments for improved campaign performance.
Re-targeting audiences focus on users who have already interacted with your brand, like visiting your website or engaging with your ads. Lookalike audiences, on the other hand, are made up of new users who share similar characteristics to your best customers, helping you expand your reach to highly relevant prospects.
Yes, the Audience Builder is designed to integrate seamlessly with platforms like Google, Facebook, and LinkedIn. It ensures consistent audience targeting across all your campaigns, making it easier to manage and optimize your marketing efforts.
The AI continuously analyzes your audience data and automatically updates your segments based on real-time behavior and performance metrics. This dynamic optimization ensures your ads are always reaching the most relevant audiences, leading to better engagement and conversion rates.